Challenge
Mechanics Bank was preparing to launch a redesigned website with improved navigation, performance, and accessibility. The goal was to educate customers about the new experience while creating a consistent campaign across every customer touchpoint.
Role
I led the visual design of the campaign, partnering with marketing and development teams to create a unified visual system. I designed campaign assets for digital, print, social media, video, and in-branch experiences while ensuring consistency across every channel.
Deliverables
The campaign included social media graphics, promotional video, digital advertising, branch signage, statement inserts, print collateral, and supporting landing page assets.
Outcome
The campaign delivered a cohesive launch experience across digital and physical channels, helping customers transition to the redesigned website while reinforcing Mechanics Bank's modern digital brand.
