The mobile app adoption campaign focused on showcasing the convenience of mobile deposit as a key feature. I began by understanding the target audience’s needs for quick and secure banking solutions. Using a modern and approachable design style, I created visuals highlighting the recent 5-star reviews and the simplicity of depositing checks through the mobile app, incorporating relatable scenarios like busy schedules and on-the-go customer lifestyles.
The campaign materials included social media ads, in-branch posters, brochures and branch monitor displays, emphasizing mobile deposit's ease and time-saving benefits. The designs successfully conveyed the feature’s value, driving engagement and app downloads.
