Challenge
Mechanics Bank wanted to increase awareness and adoption of its mobile app by highlighting the convenience of mobile check deposit. The campaign needed to build trust, simplify the customer experience, and encourage digital engagement across multiple channels.
Role
I led the visual design of the campaign, developing a cohesive creative system used across social media, print collateral, in-branch signage, digital displays, and customer communications. I partnered with marketing to create messaging that emphasized convenience, accessibility, and customer confidence.
Deliverables
The campaign included social media graphics, print collateral, in-branch signage, digital displays, and supporting marketing materials designed to deliver a consistent customer experience across every touchpoint.
Outcome
The campaign delivered a unified customer experience that increased awareness of the bank's mobile deposit capabilities while reinforcing Mechanics Bank's mobile-first digital experience.
