The equipment financing campaign centered on promoting discounted APR as a way to help businesses grow while saving money. My process began with understanding the campaign’s objectives and target audience, focusing on small to mid-sized business owners. I developed a visual and messaging strategy that emphasized affordability, and opportunity, aligning with the bank’s professional branding. The designs featured clean layouts, bold typography, and visuals that conveyed growth and success.
Campaign assets included digital banners, social media posts, and a landing page, all optimized to drive engagement and conversions. This campaign effectively communicated the value of discounted APR financing, helping businesses invest in the tools they need.
