Challenge
Mechanics Bank wanted to position equipment financing as a strategic investment for small and mid-sized businesses rather than simply promoting a discounted APR. The campaign needed to communicate long-term business value while driving awareness across multiple channels.
Role
I led the visual design of the campaign, creating a unified creative system used across digital advertising, print collateral, in-branch displays, ATM screens, and motion graphics. I partnered with marketing to develop messaging that balanced promotional offers with long-term business growth.
Deliverables
The campaign included digital advertising, print collateral, ATM and in-branch digital displays, promotional video, landing page assets, and supporting marketing materials, all designed to maintain a cohesive customer experience across every touchpoint.
Outcome
The campaign delivered a consistent visual experience across digital and physical touchpoints, helping position Mechanics Bank as a trusted financing partner for business expansion.
